Before we dive in: A few readers have reported some difficulties with the formatting of the newsletter recently. Please, keep the reports coming; we'll figure things out. It's most helpful if you can let me know (a) the problem, (b) the device and program you use to read it, and (c) bonus points if you can include a screenshot. Thank you!
You've got dreams. Some are big, some small.
But sometimes, other people don't want you to achieve your dreams. At the very least, they don't want to have to expend an ounce of energy to help make it happen. And, because of this, they have an all-purpose, five-word phrase that they use to knock you off course.
Conveniently, it's also a telling phrase that you can use to identify these kinds of people quickly.
The phrase is: "No one else has ever ... "
You know this already. But when people pepper their replies with "no one else has ever ..." they're almost certainly not implying something positive like "... but I hope you succeed!" or "... but if anyone can do it, it's you!"
Instead, they're describing the shortcut to coming up short: "No one else has ever done this, and so you shouldn't try to do it either."
My God, I'm cringing just writing this. But, can I share a very small dream that someone tried to dash with this phrase just a few weeks ago?
The experience highlighted this phrase in such an isolated instance that I realized exactly what it was meant to do.
In short, my wife and I went to a sold-out show in New York City. We were big fans and we'd splurged on expensive tickets -- only to realize when we arrived that the venue had put big video cameras to record the event right in front of our seats.
I asked if there was any way we could sit somewhere else, and the manager's initial reply was, as accurately as I can remember:
"We've been setting things up like this for weeks, and no one else has ever complained."
Now, there's a happy ending. I was polite but persistent, trying to offer solutions. ("Could we stand over there? ... Could we trade our tickets for another night?").
In the end, the squeaky wheel got the oil. They took us down to front-and-center seats that were much better than the ones we'd bought. No one else had ever complained, but then again, I guess no one else had ever gotten better seats.
Fortunately, there's an easy way to get around this discouraging, toxic phrase. It's to train yourself to use it as a signal.
"No one else has ever ..." doesn't have to imply "...and you shouldn't either..."
Instead, you can create a global, perpetual find-and-replace in your brain.
Find "no one else has ever ... " and replace it with:
One more point.
Sometimes, it's other people who say "No one else has ever ... " and can wind up inhibiting your dreams.
But let's be honest: Sometimes it's you. Sometimes it's me!
We can all be our own worst critics sometimes. We can all tell ourselves why our big ideas won't succeed. We can all become victims of self-doubt.
Remember: global, perpetual "find-and-replace."
Will it work? Well, you might achieve your small goals. You might achieve your wildest dreams. You might fail spectacularly and learn from the experience.
But at least you won't let a toxic phrase like this one stand in your way!
We're still working to set up our new website and rebuild comments and community. I think I'll have something to say about it on Wednesday. In the meantime, please let me know you're out there, by clicking or messaging me via the star links below!
Sponsored by Lili The best online bank for freelancers and creators Are you tired of dealing with traditional banks that don't understand the unique needs of freelancers and creators? Look no further than Lili - the online bank designed specifically for people like you. With Lili, you'll have access to a range of features tailored to your needs as a creator, including: Plus, with Lili's advanced security features and intuitive mobile app, you can rest easy knowing that your money is safe and secure. Don't settle for a bank that doesn't understand your unique business. Sign up for Lili today and start banking on your terms!
Thanks for reading. Photo by Fahad Bin Kamal Anik on Unsplash. I wrote about some of this before at Inc.com.
Hi. I write the Understandably daily newsletter—no algorithms, no outrage, just an essential daily newsletter trusted by 175,000+ smart people who want to understand the world, one day at a time. Plus bonus ebooks (aka 'Ubooks').
September 26, 2024 "I was literally just doing my job." — Stanislav Petrov ↓ ↓ ↓ ↓ ↓ ↓ Hey look, a chance to support the newsletter! Focus Up! Unlock your brain's full potential with Brain.fm—neuroscience-powered music designed to sync your brain patterns for peak focus, relaxation, or sleep the moment you hit play. If you're anything like me you spend a lot of time working on the things you care about. I love writing Big Optimism, but it takes a lot of time, energy, and... focus. That's...
September 23, 2024 "A delayed game is eventually good, but a rushed game is forever bad." — Shigeru Miyamoto ↓ ↓ ↓ ↓ ↓ ↓ Hey look, a chance to support the newsletter! sponsored by: Shortform How to Get More Out of Your Non-Fiction Reads Want to level up your reading game with a nonfiction book summary app? Give Shortform a shot.Here’s the thing: most book-summary apps just hit you with the highlights, but Shortform goes way deeper. They’ve got detailed guides that dive into the heart of the...
September 17, 2024 "His music just left the solar system." — Aaron Sorkin ↓ ↓ ↓ ↓ ↓ ↓ Hey look, a chance to support the newsletter! Please let me know here if you can't see the ads. Thanks! ↑ ↑ ↑ ↑ ↑ ↑ Blind Willie Johnson When Willie Johnson was about 7 years old, near the start of the last century, he endured something horrible. The son of a Texas sharecropper, Willie's father confronted his stepmother for supposedly cheating on him; in revenge, she threw a solution of lye in Willie's face,...